Experience

Echo & Form Studio is a brand identity and packaging studio built for FMCG brands that take their visual presence seriously. We specialise in creating identities that don’t just look right, they feel right on shelf, in hand, and in memory.

The studio’s name comes from a simple belief: every design begins with an echo - a spark, a truth, a resonance that already exists in your brand before we touch it. Our job is to find that echo and give it a form strong enough to carry it forward. We don’t design from trends. We design from observation.

The studio was founded by Jonathan Holburn, a brand and packaging designer with a decade of experience across FMCG, packaging and visual identity. Jonathan’s practice is rooted in observation - an approach shaped by years photographing wildlife, coastlines, and natural form, and by the simple fact that he designs entirely by sight. As a profoundly deaf designer. Jonathan reads the world through what he sees, not what he hears. That trained visual attention is the engine behind every project that the studio takes on.

Jonathan’s work has been recognised at D&AD (Best Design Response, Creative Equal, 2023) and has featured at Design Matters 2024 and the West of England Design Forum. His clients span independent FMCG founders to established consumer brands.