Barefoot SOS want to become the natural “go-to brand” for dry skin and eczema (a bathroom cabinet essential), a dry skin solution destination. However, they currently face many challenges around the brand name and identity and somewhat confused messaging and hierarchy.

My task is to revitalise the brand by aligning the new brand name “Bare Botanicals” or “Barefoot Botanicals” with a new identity and packaging. (2017 with updated concept design 2024)