Barefoot SOS want to become the natural “go-to brand” for dry skin and eczema (a bathroom cabinet essential) A dry skin solution destination. However, they currently face many challenges around the brand name and identity and a somewhat confused messaging and hierarchy.

My task is to revitalise the brand by aligning the new brand name “Bare Botanicals” or “Barefoot Botanicals” with a new identity and packaging. (2017 with updated concept design 2024)